Varna, Bulgaria – May 23, 2017: Instagram on the Apple MacBook Pro, Instagram app on iPad Pro and on iPhone 7, Instagram notification icon on Apple Watch. Office desk responsive concept.
With engagement numbers being higher than that of Facebook and Twitter, using Instagram in your advertising plan is essential. Instagram has become a diverse community of online users, and is a great tool to create brand awareness. Because it is directly connected to Facebook, Instagram allows you to utilize the data that is collected by implementing it into the ad format of your liking. With an engagement rate of over 4%, you can expect giant returns when you put effort into constructing your ads. Instagram is also extremely mobile friendly, making it an effective and less time consuming platform to use. And if you’re already familiar with Facebook Advertising, then launching Instagram ads will seem like a breeze. Let’s take a look at why you should apply Instagram Advertising into your marketing approach!
#1 Expanding Platform
Because there are people who create new accounts on Instagram literally every day, you can expect to reach a broad spectrum of customers. With over 500 million active daily users, there is an audience to reach out there, for each brand. It is important that you carefully target your specific audience in order to capitalize on each ad you launch. By making sure the ads are seen by people who are interested, you will ultimately see the greatest outcome. Because let’s face it, who wants to see something they won’t ever buy? Not too many of us, that’s for sure!
That’s where the beauty of the Facebook algorithm comes in. Let the data do the work, and use what’s collected to best launch your Instagram Ads. If you want to successfully promote your business, make sure you waste no time and start from the beginning. Instagram is a great place to unlock your full online potential by reaching a giant, yet targeted, group of consumers.
#2 Instagram and Facebook
Facebook bought Instagram back in 2013 and then began offering limited ad services shortly after. But it wasn’t until 2015 that they let all brands and businesses launch advertising of their choice. From then on there has been a spike in business for everyone who applies Instagram Ads to their approach. In order for this to work, you need to link your Facebook and Instagram accounts together. This will allow the more detailed information that Facebook has, to be used to generate a targeted audience. Whether that be based on age or location, Facebook already has what you need to narrow down your funnel.
You can also use Facebook to see what works best. If you’ve got a post that has generated lots of buzz, feel free to try it out on your Instagram page as well. You can use Facebook to increase the traffic on your page by incorporating the two together in your posts as well. Facebook and Instagram were ultimately meant to be used hand and hand, as they have similar characteristics which can be used to benefit one another seamlessly.
#3 Increase Your Engagement
Instagram has generated over 6 billion dollars, and that number is expected to more than double this year! This goes to show that ads are generating income and lots of traffic. Instagram is a visually stimulating platform that allows you to target your content directly to your audience. You can do this with so many different formats on Instagram, and even allow customers to purchase directly by clicking on the image in the post. Instagram is constantly adding new features like this to keep your viewers directly engaged. There are over 5 million business profiles on the site today, and if you’re not one yet it’s not too late!
#4 Great Formating
Chances are, if you have a mobile device, you will be able to access the internet to get on Instagram. This is another reason why having an Instagram account is a no brainer. Almost every person has access to the internet, making Instagram one of the best platforms to use when advertising. Not only is it a mobile friendly app, Instagram also offers several formats to choose from when launching an ad. For example, the Carousel format on Instagram, allows you to attach up to ten pictures or videos on a single post. This not only lets you convey your message clearly; it also declutters your page and increases aesthetic. You can also create clickable items within your posts so that customers can buy them directly. Instagram is very user friendly and therefore a highly engaging platform to use when advertising.
All in all, the benefits of using Instagram advertising are worth investing in. Because there are so many active users, you can easily create brand awareness amongst a targeted audience. Reaching a targeted following is crucial when starting both Instagram and Facebook advertising. You’ll find that Facebook makes life a lot easier by already having formats in place to launch your Instagram Ads. Instagram advertising is extremely successful and allows you to directly connect with an audience on a meaningful level.
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